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The search console of Google has now defaulted to BETA version

When you visit the main home page of Google Search console at and then click on the sign in tab. You get carried to the new BETA version of Google’s Search Console. You will not get defaulted to that old version of Google Search Console. The tech bloggers are still not sure about the […]


Instagram Tempting Influencers and Beauty Brands with Custom Face Filters and IGTV

Instagram is all-out enticing the influencers and the beauty brands through its recent launching of stories filters and IGTV. These brand new features have actually been borrowed from its competitors: the filters come from Snapchat and the IGTV comes from YouTube. As more number of beauty products is launched on social media, this move is particularly relevant […]

Google is Fined €4.3bn in the Biggest-Ever Antitrust Penalty

“THE making of a big tech reckoning,” blared one typical headline earlier this year. “The case for breaking up Amazon, Apple, Facebook and Google,” touted another. Based on media coverage alone it might seem as if the tech titans are in trouble. Add in the news, on July 18th, of a record €4.3bn fine for […]

Here’s All That You Need to Know about Careers in Digital Marketing

In the present times, in order to flourish, a business has no option but to include digital marketing in its marketing initiatives. Since currently the demand for digital marketers far outweighs the supply, there exists some really lucrative opportunities for those looking to enter the field. The job profile is also attractive to the marketing […]

Brand Awareness

Tips & Tricks for Improving your Brand Awareness

Many think that the digital marketing necessary only for increasing the online sales, improving the search engine rankings or increasing the click-through rate.  May not be true? It’s also about increasing exposure – raising brand awareness so that more and more people know about your brand. There are tools like Google Analytics which allows you […]