Brand awareness in social media is concerned with educating customers about your offerings and not hard selling. The medium helps in spreading information and building a positive impression of your brands. Your brand can be perceived as a trustworthy name and make users approach you whenever they are in need of your products or services. Some social sites that are beneficial to have a presence include Instagram, Twitter, and Facebook.
In short, social media educates your targeted audience, raises brand awareness, builds trust and leads to higher sales.