The basic difference between digital marketing and social media marketing is that the latter is a subset of the former. Social media is a part of digital marketing and accessible only on social sites. Digital marketing encompasses all marketing activities for raising brand awareness and heightening interaction with users on digital platforms. Digitized channels include web marketing, SEO, mobile marketing, SEM, blogging and banner ads. The newest addition to digital marketing is social media marketing. Social media includes posting messages on sites such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Twitter.
Sep 7, 2017
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