May 7, 2018
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Facebook to Introduce Dating Feature for Meeting Non-Friends

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In a recent development, Facebook seems to be going Tinder’s way, a location-based social search mobile app by adding a new set of dating features, scheduled to come by later this year. This new feature will give the people the option to create a dating profile on Facebook. This dating profile will only visible to non-friends who want to opt for dating.

Facebook is coming up with loads of match preferences.  As there is more data than any other app, it could deliver more relevant matches.

According to Facebook, potential matches will be potential recommended basing on dating preferences, things in common, and mutual friends. They will have the option to discover others with similar interests through their Groups or Events.

Following Ways Facebook Dating Would Work:

  1. Create a Profile with your First Name. The Profile won’t be visible to friends or the people who aren’t on the dating feature and also won’t appear on News Feed.
  2. Browse Events in your City and Groups that match your interests. You can select to unlock one of them for dating. You can also see the profiles of other dating users who’ve unlocked that surface.
  3. When you browse through people’s profiles, you come across few of their photos and basic info about them. Now you will be provided with additional info such as mutual interests and friends along with other data on facebook.
  4. If you both are interested, you can start a conversation with someone in a special inbox that’s different from Messenger and WhatsApp. Only text can be sent for safety.

Lots of marriages are already started on Facebook. So there’s great chance for the company to build long-term relationship-focused matching — opposed to apps like Tinder. Experts believe that Tinder market is in danger which focuses on hookups.  The first sign of this, Tinder’s share fell by 17% after Facebook announced its entry into dating.

But, the question remains whether Facebook has done enough to distinguish between its social network and its dating feature. Users might find it disturbing to do all it in one app. But

Facebook Chief Product Officer Chris Cox feels that dating was always a natural fit for Facebook because of its ubiquity, data and trusted platform for identity.

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