Dec 5, 2017
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Google Extends Search Result Snippet to 320 Characters

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On a formal level, Google has elected the space dimension of 320 characters as the determined length for search results snippets to get featured. The columnist claims to get it confirmed from the very house at Friday evening’s later half. What Google vows is that:

“”We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.””
How can snippets be defined? They are the illustrated introductory paragraphs that appear beneath the clickable heading and URL in a definite search result platform:

The ace Google professional Danny Sullivan authenticated the validity of this decision at Twitter. Here is a snap of that:

Danny Sullivan authenticated the validity of this decision at Twitter

His comment suggests Webmasters to not to broaden their Meta description tags but recognize the development as an ingenious mechanism. Google spontaneously creates snippets with the text in page and surfer’s inquiry.

Whether there will be any modifications regarding the meta description writing norms as previously set by it, has not till been declared by Google. On this aspect, Danny fundamentally referred to an earlier tweet post of his colleague John Muller who did not attached importance to changes. The individual comments that since the Google team remains engaged with the search process continually, nothing definite remains to be stated over that aspect. He clarifies that the firm never had any perimeter over the stretch of descriptive content of Meta tag.

John Muller

Hence, let’s see on this matter with no more surprise. This is no more of experimentation!!

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