Feb 23, 2018
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Google Sets HTTPS (SSL) Switching Deadline: July 2018

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Google has set the deadline of July 2018 when the Chrome will warn the users who are visiting the sites without SSL Certificate to make sure the users have the secure information transfer between the browser and the server. As the more than 50% of Internet browsers worldwide belong to Chrome, this will have a huge impact on the web publishers. A prominent warning like may have a negative impact on site visitors those have not upgraded, which may affect advertising impressions, lead generation, sales and so on. Gone are the days when such a consideration was only limited to E-commerce sites, now it is binding all web publishers to upgrade to HTTPS.

How will chrome warn users of insecure pages?

A warning will come up in Chrome’s address bar known as the Omni box indicating that the website is insecure to browse. This warning will show for all http websites. Hence adding the SSL certificate to the website will make them secure in the views of the Google as well as on the internet. It will drive the web publishers to have SSL certificate.

Chrome Display a Warning on Mixed Content Pages

Will Chrome Display a Warning on Mixed Content Pages?

Google’s announcement still doesn’t specifically address whether it will mixed secure or insecure web pages trigger the warning. More or less, it can be assumed that the kind of pages that display a mix of secure and insecure content will trigger a warning. Of Course, Chrome’s Lighthouse web page auditing tool can detect what web page elements are triggering a mixed content warning.

Worldwide Impact of Chrome HTTPS Security Warning!

This warning will have worldwide impact, specifically regions like South America, where Chrome use is as high as 74.04 percent and Israel, where 66.77 percent of Internet traffic is on Chrome. This will affect the countries where the chrome use is as low as 39%. There are as many as 12 countries which have been listed to be updated to HTTPS to stay away of such impact.

Should you upgrade to HTTPS?

The monetary cost for upgrading should no longer be an issue because most web hosting providers already provide free HTTPS certificates as well as low cost certificates and also Google’s Lighthouse Developer Recommendations page recommends Let’s Encrypt as a low cost alternative for those who run their own servers.

In addition to that there are technical issues involved: Among the considerations for upgrading to HTTPS are the mixed content issues, where a secure webpage links to a webpage asset such as JavaScript or CSS using an insecure URL. Because secured sites tend to rank on top of Google’s SERP than the unsecured websites.

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