Mar 28, 2018
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Google starts rolling out mobile-first indexing

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After almost a year of testing, Google is officially rolling out its mobile-first indexing algorithm. The company shared, “Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking.

Google’s crawling, indexing, and ranking systems have till now used the desktop version of a page’s content, and while they are moving to mobile, the important thing to remember is that this just changes the way content is gathered and not how it is ranked. Also, Google has clearly pointed out that the mobile-first indexing “has no ranking advantage over mobile content that’s not yet gathered this way or desktop content”. Also, desktop content will continue to be represented in Google’s index, and there will be only one index.

According to the Google Webmaster Central Blog sites being migrated to mobile-first indexing via search console will be informed, in the wake of which site owners are likely to see a significant increase in crawl rate from Smartphone Googlebot, Google’s crawler.

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