In August 2009, Google announced that Caffeine would emerge as one of the most critical updates in the history of a search engine. The update related to Caffeine was significant in size, and this is the reason that Google has provided months of waiting time in the form of “developer preview.” There was so much at stake as Google gave developers and SEO professional’s early access so that they could report any issues related to it. Quite interestingly, on June 8, 2010, the Caffeine update finally rolled out.
The Google Caffeine Update
It is important to note that Caffeine was a new indexing system related to a website. This new system permitted Google to store data in an efficient manner. As per Google, they were able to increase their indexes. Moreover, they were also able to provide fresher results as compared to earlier times.
How did this work?
In the old indexing system of Google, the content types and pages were put into a class that is based on the assumed freshness requirements. A vivid number of crawlers were sent out. Some looked for indexing looked pages while some were on the lookout for minor changes. The action of the crawlers was all based on the classification of the content in the question. If a site belonged to the new category, then it would be crawled by various bots that would add the content to the indexing pages in a quick manner. However, for other sites that do not belong to the new category, their content would be re-indexed after a period of every two weeks. But, this gives rise to a situation where essential and fresh content can be missing fro0m the index due to a classification of the site.
On the contrary, with the help of Caffeine, Google has gained the ability to crawl and collect data. Moreover, Caffeine has also facilitated Google to add data to their index in a matter of few seconds. It usually implies far fresher information available across a vast number of sites. It is also important to note that this Caffeine update was rolled out with a vision of growth ahead. Moreover, this update also caters to the changing needs of modern devices and media types.
Why Google launched the Caffeine update?
Caffeine was not an algorithm update; neither was it an attempt to impact rankings. Caffeine was a complete rebuild of their indexing system. To understand this, one merely needs to look at the changing environment of the web. When the initial Google indexing system began in 1998, it was entirely different from what it is today. During the initial phase of building the indexing system, there were 2.4 million websites and 188 million people who have an online presence. However, by the end of 2009, there were 100 times more websites, and the number of sites stands at 238 million. Furthermore, almost 18 billion people had an online presence. On the other hand, rich varieties of media needed indexing. For instance, the use of videos skyrocketed along with an increase in the use of maps and other related applications.
Who suffered the effects of Caffeine?
As compared to a typical Google update, there was not an adverse impact on specific sites. On the other hand, some websites witnessed a massive drop in the rankings or organic traffic. In simpler terms, Google has earned the capacity to crawl faster in a bid to produce fresher results. Moreover, the sites that covered new stories were awarded. The locations apart from the new category can now take advantage of this speed.
It’s effect on search
It was widely believed that the Caffeine update had little direct impact on the rankings. However, it set the stage for some massive changes to come in the recent years. On the other side, if you enjoy voice search and the different varieties of search types, you should always thank Caffeine.