Whether your business is B2B or B2C, by implementing digital technique innovatively, you would be able to successfully grow your online presence and ultimately foster more conversions and sales. Nowadays, the digital technique allows your company to have more visibility. However, if your digital techniques aren’t well-thought out, you might not get the desired result.
- Importance of Digital Marketing in Business
Any business requires promotion for its growth. Promotion means communicating or reaching the maximum number of people about the products or services you offer and making them convince to buy them.
Traditional medium of business promotions such as Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, and Direct Marketing are still intact.
With the advent of Internet and digital technique, a new form of promotion that is digital marketing has taken centre-stage. Today it is the easiest and most powerful method of reaching your target audience. Digital Marketing is rapidly evolving and changing field with immense scope for innovation.
- Building Your Website
Building a website is the stepping stone for your organisation’s digital marketing journey. The whole idea of digital marketing concept revolves around the website. It provides the basic information about your company and its products and services and thus it is your first first-foot forward in the digital world.
You can reach to millions of visitors through this website and can collect leads of people interested in your product or services and can contact you in case of any requirement.
- Getting a Domain Name
The first step in building a website is to register your domain name. For example, if your business is well established, your brand name can be your domain name, if it is available. Of course, you can create an innovative and catchy domain name for your new business website.
- Hosting your website
Your website requires storage and servers to reside on and hosting your website is about creating server space and an IP address for your website in the World Wide Web. The important factor of web hosting service is to see the page loading speed.
- Create Content and Design the Website
After hosting your domain name, now is the time for designing the website and create content for it. A well-written and relevant content becomes familiar on the internet. Today, content is the king in the success of your website. WordPress is the best open- source or free Content Management System in the World, can be used to create content for your website.
- Search Engine Optimisation (SEO)
You must be familiar with the term “Search Engines”. Google, Yahoo, Bing are the examples of search engines. Most of the internet traffic on the internet is guided by these search engines. When the user types in words relevant to the topic he is searching for, known as Keywords and the search engine throws results of matching websites. So your website should be Search Engine friendly. The techniques used to improve your search engine rankings are collectively called ‘ Search Engine Optimisation (SEO)‘.
See the Search Engine Results for the keywords “travel to india”
- Search Engine Marketing (SEM)
If you want to see your website to be at the top of search results, you can pay the search engine for this service. So whenever the keywords are typed, your search engine will always be at the top of search results. Search Engine Marketing (SEM) is an effective way of attracting traffic onto your website. Pay Per Click (PPC)’ model is something the search engine typically charges for the number of times your website is clicked after being displayed in the search results. Google Adwords allows advertising messages to be displayed; thus you can create a copy for your ads in Google Adwords.