Keywords have relevance in SEO practices. They can be described as the stuffed phrases or words that are found in your website content; your site can climb the popularity and ranking charts through their use. The selected keywords have to be indexed by the search engines for directing more traffic to your sites. If there is a match between your chosen keywords and the search query, your company’s details are displayed on the search results page. They are an important aspect of SEO tactics. However, you must avoid using them excessively.
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