Quality score refers to the measure of the quality of your landing pages, keywords and ads. Through high-quality advertisements, you can avail the benefits of low costs and better positioning of your ads. Your quality score is multiplied by your bid and has a bearing on your rankings in the auction processes. Your quality score is dependent on various factors such as relevancy of landing pages, every keyword in the ad group, click through rates, ad textual matter, and past performance of your Adwords account.
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Article Tags:Google Quality Score