Have you heard of Carousel Ads? What does it stand for? What are its benefits? The carousel ad shows more than two images or videos, headlines and links or calls to action in a single ad. The person who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on a computer screen.
In B2B marketing, getting your brand stand out from the crowd is always a challenge and maintaining a deeper relationship with your audience, it’s even more so difficult, not to forget the crucial storytelling.
LinkedIn introduced an ad unit that allows marketers to feature a swipeable series of up to 10 cards, telling a visually engaging brand story. The native carousel ads for sponsored content is a step forward in allowing marketers to humanize their B2B marketing efforts and foster more improved engagement with the audience.
With the additional space on offer, users will have the luxury to share and create higher-quality interactions with their target audience. Carousel Ads are the natural evolution to LinkedIn’s marketing offerings that can be leveraged at every stage of the buyer journey.
- Complete Brand Story
In a carousel ad, you can feature a swipeable series of up to 10 cards and can customize each card. As there’s additional space, you will have the option to offer more content and generate higher-quality interactions with your audience. The carousel ads will help you in telling a deeper story, showcasing multiple offerings at once, featuring a single offering in depth and sharing industry insights.
- Grabbing the attention of Professional Audience
Carousel Ads are interactive and come up with eye-catching visuals that make them stand out in the newsfeed. Stories get noticed easily and encourage engagement with the brand on both desktop and mobile.
- Bring results for businesses
Carousel ads can adapt to all of your marketing objectives by helping at every stage of the buyer’s journey which increases your brand visibility and consideration, send traffic to multiple landing pages and generate quality leads with Lead Gen Forms.