Your search engine optimization (SEO) programs can be classified into 2 groupings: On-page SEO and Off-page SEO.
On-page SEO is concerned with the customization of the different sections of your websites for gaining higher ranks in the search engines ranking systems.
Off-page SEO lays emphasis on heightening the authority of your site by obtaining more inbound links from other websites. Some off-page SEO measures are blogging, link building, and social media. The success of your SEO campaign is based on striking a balance between these aspects.