Sep 6, 2017
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Pre, Mid or Post-Roll Video Advertising? Which Is Right for You?

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Choosing between pre, mid or post roll where your video advertisements are concerned is dependent on gaining an understanding of the behavioral patterns of your targeted audience and organizational goals.

  • Research studies indicate that pre-rolls are effective for increasing brand awareness
  • Mid rolls are viewed entirely by the viewers because they are played in the middle of the videos and the browsers are already engaged in the content and patiently watch the ads
  • Post rolls can be value-adding if there is a call-to-action during the end of the videos
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