Sep 5, 2017
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Pros and Cons of PPC

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By Investing in PPC programs, your ads are displayed on websites and results pages of search engines.

The pros of PPC include: measurable results; retargeting of visitors; affordability; targeting global or local audiences; higher controllability; speedy results; tracking of your ads in real time and through conversion pixels.

Some cons of PPC are: costly nature; ineffective advertising; complex features; does not guarantee sales; your ads are not viewable after the end of the campaign; is susceptible to ‘click fraud’; you need to have a basic understanding of SEO tools for meeting with success.

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