Sep 6, 2017
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Ranking for App Keywords

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The 4 places in an app’s listing that determine the eligibility of ranking for keywords are App title, developer name, App keywords field, and App in-app purchases (similar match only).

Apple has also introduced new algorithms for ranking apps for keywords that are not necessarily contained in an app’s listing. These include fractional keyword match, peer names and common searches.

Moreover, if your keyword is eliminated from your app listing, you do not remain eligible for ranking on that keyword.

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