There are several ways in which web-based reviews affects your online reputation. This is because a significant percent of browsers trust opinions posted on the internet. Also, they trust online comments as much as their friend’s recommendations. Customers are also more likely to share their negative experiences with a company than the positive ones. Additionally, it is perceived that positive online comments are effective in winning trust of the browsers about the products or services. However, it is possible to turn the negative reviews into positive ones through competitive customer service.
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