Sep 5, 2017
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SEO vs SMO

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The basic difference between SEO and SEM is attributed to the fact that Search Engine Optimization (SEO)is encompassed under Search Engine Marketing (SEM). These services aim to heighten the visibility of organizations on web-based platforms.

SEO services are inclusive of customizing the websites to gain higher ranks in the ranking systems of search engines for appearing on top of the search results page at no costs. SEM is a broader term and includes additional ways of driving more traffic numbers on sites such as pay-per-click (PPC) advertising; through paid or unpaid means.

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