Presently, organizations are becoming increasingly dependent on online marketing sources via search engines for reaching their targeted audience. However, they have a choice between PPC and SEO. Both are effective means for heightening your online visibility.
Statistics reveal that organic SEO results get a higher number of clicks as compared to paid advertisements. On the other hand, the likelihood of paid results getting converted is higher than SEO tools.
Furthermore, PPC can help you appear on the first page of the results and SEO takes longer to reach the top.