There are various ways in which B2B and B2C social marketing are different from each other. Firstly, the approach of B2B marketers is more professional than their B2C counterparts including the type of content that they share. Secondly, B2C advertisers have a choice between Twitter, Facebook, Instagram and YouTube; B2B marketers can have a presence on LinkedIn, Facebook and Twitter. Thirdly, the content of B2C companies is promotional in nature; on the other hand, B2B marketers publish educational material with the aim of generating higher number of leads.
Sep 7, 2017
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