Jun 1, 2018
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Things to Know About GDPR

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What is full form of GDPR?

General Data Protection Regulation

What is GDPR?

The newly propound GDPR is a coordinated data protection law framework across EU, ensuring more data protection, privacy and control on the personal data of individuals. These rules will protect the personal information of consumers and give people more control on how their data is being used within companies.

Key Changes to GDPR                

       1. Extra-territorial applicability

  • The major change to data privacy has come with the extended jurisdiction of the GDPR, using the personal data of individuals living in EU, no matter where is the location of the company.

       2. Penalties

  • In case of beach of GDPR, there can be fine up to 4% of annual global turnover or €20 Million (whichever is greater). The company can be fined up to 2% for not keeping the records in order.

      3. Consent

  • The strict rules for consent have been brought. The companies can’t able to use long illegible terms and conditions, that is with full of legalese. The request for consent must be given in an intelligible and easily accessible form.
  1. Right to access
  • The individuals will have the right to access data. The user will get to know how their data is processed where and for what. This data will be in electronic format and free of charge.
  1. Right to be Forgotten or Data Erasure
  • The users will have the right to erase the data in the event of being used by third party.
  1. Privacy by Design
  •  The data controllers need to hold and process only required data and should limit the personal data access to few who are involved.

      7. Data Protection Officer(DPO)

  • DPO is required only for large companies for regular and systematic monitoring of data subjects. The DPOs should have expert knowledge on data protection law and practices.

Importance of GDPR for Consumers

  • The new GDPR has strengthened the consumer’s position and the onus is on businesses and organizations to comply with the regulations. The organizations have to be complied with the GDPR regulations.

Preparations for GDPR-compliance

  • Map your company’s data
  • Determine what data you need to keep
  • Put security measures in place
  • Review your documentation
  • Establish procedures for handling personal data

Impact of GDPR on Email Marketing

Marketers are taking GDPR seriously and feel that there will have paramount impact on Email marketing strategies. Email Marketers need to consider when it comes to consent:

  • Unbundled consent
  • Active Opt-in
  • Clear
  • Granular
  • Named
  • Easy to withdraw
  • Documented

What do you feel about GDPR, good or bad?

There’s nothing to be worried about new GDPR. Actually, they are based on earlier Data Protection Directive and most companies are already practicing the existing laws. The GDPR will only aim at strengthening those laws and allow for clear transparency. It will give the organizations the opportunity to reshape their approach of data privacy and stronger security measures.

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