The importance of choosing relevant keywords should not be undermined as they are effective in reaching new prospects. There are various ways of building a list of keywords. It may help to jot down the different categories that pertain to your business and use phrases or terms that best fit their description. You should also consider using specific keywords that relate to your advertisement’s premise. Also, try general keywords for reaching more number of people and gauge if you meet with higher success in your ad campaigns.
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