There are several tips for using social media as an effective customer service tool. Remember to always respond to customer’s queries whether the feedback on your products, services is positive or negative. Also, ensure that your responses are immediate. You can also keep a track of the various mentions of your brands on web-based platforms through setting-up keywords on Google Alerts and reviewing user’s perceptions; this exercise is helpful for developing future marketing strategies. Also, you can locate prospective customers and get in touch with them.
Sep 7, 2017
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