Sep 5, 2017
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Various PPC Or CPC Programs Available In The Industry

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The terms PPC (pay-per-click) and CPC (cost-per-click) are used synonymously.

Where paid advertisements are concerned, advertisers have to incur expenses for every click by the users. Such programs are inclusive of ‘banner ads’ or ‘display ads’ that feature on the results pages of search engines such as Bing and Google. Additionally, some site owners, in partnership with search engines, grant permission to display ads on their websites and receive a share of the revenue if users click on the advertisements; these are referred to as sponsored links.

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