DoubleClick Ad Exchange is a web-based platform for buying and selling display advertisements. This service enables the buying or selling of media inventory from numerous ad networks. The bidding process determines the inventory prices. The program is driven by technology and offers greater flexibility. There are various ‘Rules’ that are helpful for configuring your inventory.
Through this service, agency holders, advertising network companies, and 3rd party technological service providers can gain maximum ROI through their advertisements from the world’s best websites.