The term ‘Onpage Optimisation’ pertains to the various mechanisms that companies employ on their sites for increasing their ranks in the search engine rankings. These include customizing content, placing keywords, title tags and meta descriptions. These factors are controllable through coding mechanisms.
The aim of search engines is to dole-out results that help the users in finding the required information. They introduce new ranking algorithms at regular intervals, based on which the companies appear on the search results page. Therefore, companies have to employ suitable strategies for gaining higher ranks to attract more traffic on their sites.