Search engine optimization (SEO) concerns itself primarily with driving higher traffic numbers to your sites.
SEO consists of 3 parts: traffic quality; traffic quantity; and organic results. Where traffic quality is concerned, it is an effective tool for attracting genuine buyers to your site. Traffic quantity pertains to heightening the number of prospective clients to your sites through SEO measures. Organic results refer to unpaid traffic on your site; if the input search query matches with your chosen keywords, the search engine results will display your products or services and traffic is diverted to your web pages.