The display of your organizational details on webpages is termed as local citations. These include company name, office addresses, and contact numbers. Website links are not mandatory in local citations.
Citations are key for gaining higher ranks in the ranking systems of search engines. Through citations, the search engines are also able to locate niche businesses that are not highly competitive and do not maintain websites. Additionally, citations on renowned web portals raise the level of certainty about your business amongst search engines. They are also helpful for validating businesses as members of the community.