If you have to make a choice between displaying your videos on YouTube or Facebook, consider the following pointers.
- Short videos are preferred for Facebook: YouTube is more likely to be chosen for the longer ones. Tutorial videos are more suited to YouTube: Facebook videos have concept-based content.
- On Facebook, browsers are encouraged to ‘Like’ the video content: YouTube induces to subscribe or watch other videos.
- YouTube videos have a longer-lasting shelf life as compared to Facebook ones; YouTube videos give higher ROI compared to Facebook because they are searchable on the internet for several years.
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